Petcube Cam 360 presented with music by Ukrainian composers

Petcube, a Ukrainian startup that develops technologies for pet owners, has released a new gadget — Cam 360. This is a camera that allows you to monitor your pets and rotate 360°.

The design of the device was inspired by Kazimir Malevich’s Black Circle (1923), and the overture to Taras Bulba by Mykola Lysenko performed by the INSO-Lviv National Philharmonic Symphony Orchestra was chosen as the music for the video presentation.

Petcube co-founder Andrii Klen says that in all the creative work around the release of Cam 360, the company was inspired by Ukrainian cultural heritage, including music:

“Mykola Lysenko is one of the first names that comes to mind in the Ukrainian context. We listened to various pieces and looked for a delicate balance of drama, editing rhythm, and compositional dynamics to illustrate our product story. The Taras Bulba Overture fits perfectly into this framework, it just works.”

Mykola Lysenko worked on Taras Bulba (libretto by Mykhailo Starytskyi) for over 30 years. From time to time, the composer included certain fragments of the opera in his concerts, but the full-fledged theater production took place after Lysenko’s death.

In 1937, a new version of the opera was created by Maksym Rylskyi (libretto), Lev Revutskyi (musical text), and Borys Liatoshynskyi (orchestration). The team of editors added several scenes and vocal numbers. Thus, instead of a small orchestral introduction, Lysenko had a spectacular overture, which Revutskyi and Liatoshynskyi created on the basis of the most striking themes from the opera.


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